Profiting from Payments:
Empowering Consumers and Businesses with Push-To-Business Payments (P2B)
Payment transactions should be as simple as exchanging cash for apples with a fruit vendor at your local farmer’s market. But over time, the process has become complex and favors a few powerful companies and intermediaries rather than the consumer or business. We are at the precipice of an entirely new payments model that will empower consumers and merchants to take greater control of their payments. This whitepaper describes how AppBrilliance’s Money API-powered Push-To-Business (P2B) payment model upends the decades-old traditional model and shifts power back to the merchant when it comes to payments fees. The development and adoption of P2B ecosystems based on this ‘API for cash’ occurs in five discrete steps. At each step, support expands for specific and innovative new business models by a variety of potential P2B partners. It builds on the direct push-payment support structure online, in-app and at retail point of sale. Ultimately, anyone with a funding account—bank or non-bank—can transact electronically with P2B ecosystems enabled by the AppBrilliance Money API, wherever digital interactions—and information—can flow over public networks.